Overview
Polarsteps is a travel companion app that allows users to automatically track their journeys and share them in visually compelling ways. With a large global user base but limited organic video presence, they needed creative that felt native to TikTok but was also high-performing enough to repurpose across paid channels.
Client
Polarsteps
Industry
Travel & Tech
Service
Organic Short-Form Video Production,
Strategic Ad Creative
Content Strategy
Duration
6 Weeks
The Challenge
Despite its beautiful UI and loyal users, Polarsteps wanted to capture their market via short form content where attention spans are short and content fatigue is high. They ultimately needed content that didn’t feel like an ad, yet could perform like one
The Solution
We produced a single, story-led video focused on the backstory of the Polarsteps app and its founding team - highlighting their mission, journey, and the meaningful impact they’ve had on users around the world. Rather than selling features, the video humanised the brand by tapping into the emotional core of travel and growth. You can check out the video on Polarstep's Instagram here: https://www.instagram.com/reel/DKO7zJ3ssf5/?igsh=bmFhYnJscW83dXNq
