Overview
Archie’s is a cult-favourite burger and shake brand known for its iconic aesthetic, unapologetic tone, and loyal fanbase. They already had the vibe - what they needed was social-first content that converted visibility into engagement at scale. That’s where we came in.
Client
Archies
Industry
Food
Service
Brand Identity with Content
TikTok & Instagram Strategy
Social Media management
Video Production
Duration
3 Months
The Challenge
Despite a strong brand identity and high footfall, Archie’s lacked consistently engaging video content tailored for TikTok and Reels that could: • Drive organic reach and virality • Showcase the in-store experience • Convert attention into loyalty and interaction • Keep pace with Gen Z’s expectations for quick, punchy, funny content
The Solution
We built a content system around Archie’s playful tone and visual edge, combining fast-paced editing, cheeky captions, and food porn visuals with trending formats to drive shares and saves. Key content formats: • Relatable customer POVs • Satisfying prep visuals with bold editing • Humorous voiceovers and social skits • Cultural moments featuring in-store experience Each piece was designed to stop the scroll, entertain, and build brand affinity - without losing the brand’s visual integrity.
