Overview
Hearth is a wellness drink brand redefining the category with a product that blends science-backed function and a clean aesthetic. Before launching a wider content campaign, they approached Vedit to help inject energy, edge and entertainment into their social strategy through organic short-form content.
Client
Hearth
Industry
Health & Wellness
Service
Organic Videos
Content Strategy
Video Production
Editing
Duration
Ongoing
The Challenge
As a new player in a competitive market, Hearth needed content that could: • Cut through with short-form audiences • Deliver clear product recognition without feeling like an ad • Feel authentic to the brand—clean, credible, and cool • Subtly integrate celebrity endorsement without relying on it
The Solution
We are developing a suite of engaging, product centred videos combining visual impact with playfulness. These assets showcased the product’s taste, benefits, and vibe—while featuring Alexis Mac Allister in a way that felt natural, not forced. Content types included: • Personality-driven edits with on-screen energy • Visually satisfying product shots with punchy captions • Branded content that sparks curiosity without hard selling
