Overview
Alloy Collectors creates premium replica football kits, tapping into the emotion and community behind club culture. They needed content that could cut through the noise, represent their audience, and be repurposed across organic and paid channels.
Client
Alloy Collectors
Industry
Sports Collectors
Service
UGC Video Production
Ad Creative Strategy
Social Media Management
Duration
3 Months
The Challenge
A growing brand with limited brand-recognisable conten:t • Needed videos that connected with Gen Z and football fans online • Wanted content that didn’t just sell a product—but sold a feeling • No structured public-facing or UGC content strategy prior
The Solution
We developed a content mix that was rooted in fan culture and fun—the kind of content people share in group chats. Our approach included: • 🎤 Public interviews in city centres with footy fans • 📦 UGC-style unboxings and reactions • 🤝 Light-touch product placements with a focus on vibe over hard-sell • 🎯 Content formatted for both organic virality and high-performing ad creatives
